E-Commerce continues to innovate and take off in multitude of directions disrupting the traditional global supply chain. Many large logistic providers including Parcel, Post, Trucking as well as multi-modal transporters are also investing huge in technology to keep up with the developments and mark their territory in new business models discovered by technology based commerce platforms.

Small to mid-size regional carriers on the other hand are still slow paced when it comes to investing into IT. Regional logistic providers usually work with known, limited clientele, focus more on operational excellence than increasing footprint across pre-defined geography and in turn become blind followers of the big guys in technology space.
Freight forwarders, online multi-carrier shipping systems (Rate Aggregators), and other logistic service mediators usually end up spending lot of IT budgets in matching customer expectations, heightened already due to e-commerce, with less-digitized regional and local carrier systems. This can go from extremes of basing entire accounting on excel sheets filled with Spot rates, to investing into own multi-carrier shipping systems burdened with frequent rate changes and carrier compliance

​Some are thus seeking to be ahead of curve by creating their own supply and logistics operations, including having their own fleet of delivery vehicles and customized delivery times, and partnering brick-and-mortar firms to provide pick-up and drop-off points.

Understanding the key market segment and their needs encourage designing and building a “Complete Product”.

Still the question arises here, how often, has technology marketers launched products to find that they fail to gain traction beyond a small number of enthusiastic innovators?

Definitics, with the combination of conviction and technology, helping companies plan for wider product acceptance by building segment-specific circumstances at the premature stage of Product Development itself. In parallel, preparing for modifications, training & support, which streamline the process to take the product across the potential market.

Definitics is brand companion who helps their customers to define market pain areas and conceptualize products which truly matters to the end users (customers)

Definitics team works with you in a dedicated manner and spends good amount of time understanding the needs, developing product road-map, defining Architecture strategies and suggesting industry best practices based on our vast knowledge developing software across multiple domains.